Mureza Auto Firm has introduced its intention to assemble and distribute Iranian developed automobiles regionally, in partnership with Willowvale Motor Industries.
This can even be by a three way partnership with the Société Anonyme Iranienne de Manufacturing Vehicle as registered in French (SAIPA Group) based mostly in Tehran.
In keeping with a media launch from Mureza, the final word goal is to design and manufacture automobiles in Africa for African drivers.
The enterprise, which is being backed by funders within the United Arab Emirates, goals to fill the hole between new automobiles and used automobiles at present offered in African nations, in accordance with its chief govt officer Tatenda Mungofa.
“We suggest to fill this hole with new fashions priced not a lot above the price of a used import, that are closely taxed in sure markets,” Mungofa stated in an announcement.
“The phrase Mureza means Flag and we need to be the flag wavers for an indigenous African motor trade. We need to be like Henry Ford who changed horses with inexpensive vehicles. In our case it is going to be changing imported used vehicles with inexpensive vehicles made in Africa,” Mungofa says.
“We can even have interaction with the individuals promoting used imports to retail our new fashions and can help them in organising service amenities the place that is viable, or else we are going to appoint impartial servicing shops within the varied SADC nations that we’re concentrating on as a primary step for our new firm.”
The corporate has an formidable product plan beginning with a rebadged SAIPA Fast crossover/hatchback that may make its debut throughout Automechanika Johannesburg on the Expo Centre, Nasrec. A half-tonne pick-up, a sedan and high-riding mini-SUV off the identical X100 platform as utilized by the Fast is about to observe.
There are additionally plans to rebadge the SAIPA Fast,to Prim8 (pronounced Primate).
The Prim8 incorporates a 1.5-litre naturally-aspirated petrol engine, producing 87 kW. As one would count on from a hatchback of its measurement, the Prim8 is front-wheel drive.
Partnership with Willowvale
The Prim8, in accordance with Mureza will initially be assembled from SKD kits within the Automotive Provider Park in Rosslyn, South Africa, and later on the Willowvale meeting plant in Zimbabwe and within the ex-Hyundai plant in Botswana.